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There are numerous Christmas markets of sparkling beauty along the Grand Train Tour of Switzerland. Many of these Christmas markets are located right in or next to a train station, making their visit a perfect companion for the Grand Train Tour of Switzerland in the wintertime.

It’s back – the most beautiful time of the year! The Grand Train Tour of Switzerland is particularly delightful during the winter months: snow-clad hills, frozen lakes and festively illuminated Christmas markets.

Thanks to direct train connections from the neighbouring countries to Swiss cities, passengers arrive right at the heart of the action in no time. In Zurich, for example: The Christmas magic enchants visitors the very moment they step off the train.

Guests can stroll around some 150 market stalls and marvel at a 15-metre-high Christmas tree adorned with no fewer than 7,000 Swarovski crystals in the great hall of Zurich main station.

 

There are numerous Christmas markets of sparkling beauty along the Grand Train Tour of Switzerland. Many of these Christmas markets are located right in or next to a train station, making their visit a perfect companion for the Grand Train Tour of Switzerland in the wintertime.

It’s back – the most beautiful time of the year! The Grand Train Tour of Switzerland is particularly delightful during the winter months: snow-clad hills, frozen lakes and festively illuminated Christmas markets.

Thanks to direct train connections from the neighbouring countries to Swiss cities, passengers arrive right at the heart of the action in no time. In Zurich, for example: The Christmas magic enchants visitors the very moment they step off the train.

Guests can stroll around some 150 market stalls and marvel at a 15-metre-high Christmas tree adorned with no fewer than 7,000 Swarovski crystals in the great hall of Zurich main station.

 

As part of the further development of the Grand Train Tour of Switzerland (GTToS), the current brand positioning, as well as the existing logo and route guidance, have been modified.

The Grand Train Tour of Switzerland has combined the most beautiful panoramic routes in Switzerland into a unique route. For the further development of the popular brand the following changes have been made:

  • The brand appears in a fresher and more modern look. As the re-designed Grand Train Tour of Switzerland logo now more closely resembles the Grand Tour of Switzerland logo, the brands can complement each other and benefit from one another as equals.
  • The main route of Grand Train Tour of Switzerland was established in 2015. Now it has been modified to include partial routes and the option of extending or shortening the route. This way a guest can only select certain sections or shorten the round trip depending on how much time he/she has available.
  • For the worldwide and national marketing communication of GTToS, partner platforms that target trade and media, as well as end customers, will be used. Therefore, primarily platforms of communication and distribution partners, as well as of offer providers along the route, will be used.

Additional information for use of the Grand Train Tour of Switzerland brand elements (logo, map, key visual), the map (distance and length of the route), as well as suggested communication texts, can be found in the new Brand Manual.

Any questions?

Regarding all other questions or requests, please contact our Media & Trade Team via the contact form.

In spring 2018, the third edition of the popular myTravel Stamp Booklet will be released. Again, the stamp collection booklet contains interesting information and attractive benefits around the Grand Train Tour of Switzerland.

With the purchase of a Swiss Travel Pass in a market abroad or in Switzerland, tourists receive a free copy of the Grand Train Tour of Switzerland myTravel Stamp Booklet.

Along the most beautiful train journey in Switzerland, passengers can collect nine individual and unique stamps: in Zurich, Schaffhausen, St. Gallen, Lucerne, Interlaken, Montreux, Zermatt, St. Moritz and Lugano. The booklet also supplies the traveller with information around the Grand Train Tour of Switzerland.

Additionally, each holder of a myTravel Stamp Booklet may participate in a competition and thereby stands a chance of winning a fantastic main prize: a complete Swiss travel package at a total value of CHF 8,200.

Another great benefit is gained from a number of integrated coupons offering attractive discounts at many destinations and mountain railways and adding a total value of CHF 200. In 2018, the coupons are available in digital format for the first time via the Swiss Travel Guide app. Swiss Travel System AG will launch this app in mid-April.

Any questions?

Regarding all other questions or requests, please contact our Media & Trade Team via the contact form.