Media Kit

Influencer Summit 2020

Welcome to Switzerland, dear influencers! Do you need more of our beautiful country? We’re happy to share some of our most exciting content:

Social Media Guidelines

Accounts:

Facebook: @MySwitzerland
Instagram: @myswitzerland
Twitter: @MySwitzerland_e

Hashtag:
#inLOVEwithSWITZERLAND

Messages during Summit:

  • Switzerland Tourism (ST) is the national marketing and sales organisation for Switzerland as a destination for vacations, travel and conferences.
  • Showcase Switzerland as the perfect winter destination for vacation, as well as to showcase our partner SWISS (national airline of Switzerland) as the ideal getaway to Switzerland and STS (Swiss Travel System) for getting around within public transportation.
  • Show your community what Switzerland (in particular Destination Andermatt Swiss Alps & the four post-convention destinations (Crans-Montana, Interlaken, Davos, Gstaad) have to offer and trigger inspiration and enthusiasm in your community.
  • Swiss Winter – Come and see for yourself.

Social Media Guidelines

Accounts

Facebook: @SwissTravelSystem
Instagram: @swisstravelsystem
Twitter: @Media_STS
WeChat: STS_China

Hashtags

#swisstravelsystem
#grandtraintour
#swisstravelpass

Messages

  • Train, bus and boat are the best way to experience Switzerland.
  • Enjoy the convenience of the Swiss Travel System with the “all-in-one” ticket Swiss Travel Pass.
  • The Grand Train Tour of Switzerland combines the most beautiful panoramic train lines and highlights.
  • 5 reasons to travel by train, bus and boat: mystsnet.com/reasonwhy

Social Media Guidelines

Accounts:

Instagram: @flyswiss
Twitter: @flyswiss
Facebook: @flyswiss
YouTube: @Swiss International Air Lines
Web: www.swiss.com

Hashtag:
#flyswiss

Messages during Summit:

  • Serving more than 100 destinations in 44 countries with around 99 technically advanced aircrafts
  • SWISS offers its customers a global range of destinations together with its Star Alliance partners.
  • The airline aims to make every flight a pleasant and memorable experience by maintaining high standards, friendly service and a keen eye for detail.
  • Being the skiers’ airline of choice we are happy to transport your first set of skis/snowboard and boots free of charge in addition to your standard free baggage allowance.

Social Media Guidelines

Accounts:

Facebook: @AndermattSwissAlpsAG
Instagram: @andermatt_swiss_alps
Twitter: @AndermattReuss
WeChat account name is: 阿尔卑斯安德玛特生活
WeChat ID: AndermattSwissAlps
Weibo account name is: 瑞士安德玛特度假村

Hashtag:
#andermatt
#andermattswissalps
#ourmountain

Messages:

  • Andermatt lies in the heart of the Swiss Alps – a holiday destination full of opportunities.
  • The charming, tradition-steeped alpine village are perfectly located and the airports of Zurich, Basel, and Milan are only one to two hours away.
  • Andermatt offers all the advantages of Switzerland in one place – both in summer and winter.
  • Andermatt+Sedrun+Disentis is the largest ski resort in Central Switzerland, with over 180 kilometres of pistes and 33 modern lifts.
  • The winter sport resort of Andermatt+Sedrun+Disentis has become known as one of the most modern ski resorts in the Alps. It boasts perfect deep-snow slopes, ideal pistes for children, challenging steep slopes, and downhill runs of up to 1,500 metres in length.

Social Media Guidelines

Accounts:

Twitter: @glacierexpress_
Instagram: @glacierexpress.ch
Facebook: @glacierexpress.ch
Web: https://www.glacierexpress.ch

Hashtags:

#glacierexpress
#windowtothealps
#panoramictrain
#excellenceclass

Messages:

  • Most scenic train ride experience through the Swiss Alps from Zermatt to St. Moritz
  • Window to the Swiss Alps – Thanks to the large panoramic windows, you enjoy a clear view
  • Excellence Class – the most sought-after seats in Switzerland