Welcome aboard! We are proud of the successful launch of the Swiss Travel System Excellence Program in March this year. Since then, Heidi and Peter have guided a great number of keen users through the program. Many of them have already been awarded the certified STS Excellence Expert status. We are happy to share our first information with you.
Last update: 30 July 2021
The figures refer to the period since the launch of the e-learning program in March.
Number of sessions
Number of registrations.
Total number on top followed by numbers per user group
Total number of registrations
Travel agents / Tour operators
Guuru chat supporters
Journalists / Influencers
Employees of tourism organisations
Employees of transportation companies
Employees of STS and ST
Courses, Tests & Diplomas.
The program consists of 3 courses (Basics, Advanced and Expert) and includes 24 individual modules. After completing the program and passing the test at the end of each course, learners receive a diploma and can call themselves Swiss Travel System Excellence Expert.
Total number of diplomas issued
Number of registered users who have completed the course
Number of registered users who have passed the test
Top 10 markets by registration
India (761 users)
United States (631 users)
China Mainland (476 users)
Switzerland (282 users)
Brazil (223 users)
Canada (201 users)
Australia (114 users)
Malaysia (98 users)
Germany (88 users)
Philippines (66 users)
Visits by devices
Length of stay (Ø)
Average length of stay per user per visit: 14.05 minutes
Average length of stay of new users: 09.45 minutes
Average length of stay of returning users: 17.05 minutes
Digital measures have generated a total of 26% of all website visits, with India, Greater China and USA generating most of the clicks. Newsletter and social media formats performed best. Click the button for detailed information about various marketing activities realised in connection with the Swiss Travel System Excellence Program.
The Swiss Travel System Excellence Program has also received mention in the world of travel trade publications. We have compiled an overview of a number of articles and interviews. Click on the button to get an insight into the media coverage from around the world.
«Fabulous new training. As a Learning and Development professional myself, I found the training to be so well organized and from a learner perspective, extremely engaging. What STS has created using small, bite-size learning modules filled with relevant information, combined with interactive elements to help hold the Advisors interest, really makes the program shine.»
Helen Brixey, Leisure Training Manager at ALTOUR, USA
«Swiss Travel System Excellence Program is a great interactive learning platform designed to benefit travel designers, I thoroughly enjoyed completing all modules. The curriculum covers all aspects and offerings of Swiss Travel System and is surely a value add.»
Harjit Singh, Associate Vice President, Signature Tours by Creative Travel, India
«Knowledge makes you smart – and even in times of corona, further training is important!»
Ursula Blesius, Owner of Travel Agency Blesius, Germany
«It’s been an amazing experience to participate! The program has been conceptualized in a fantastic way to connect with the Swiss public transport system. Importantly, the program is interactive and keeps boredom away, while building up our knowledge. The concept of 3 levels is interesting and every level has a different concept to attempt. I personally learnt many new things which I didn’t know earlier. Having Peter & Heidi as my guides along the way was fun and engaging as well. Even though I have completed the programme, I still feel like attempting it all over again! 😊 Kudos to Team STS!»
Rakshana John, Head – Rail Europe Products & Support, Travel Boutique Online, India
«I really like the way a lot of this info is presented. Very easy to digest, and I always learn quite a few new things. It’s really striking how many details Swiss transport has thought about and covered … It’s very well done.»
Troy Haines, Owner and Guide at Alpinehikers, USA
«Swiss Travel System Excellence Program was intensive yet interesting and it was fun to be a part of it.»
Kavita Churiwalla, Director, Outbound Tour Manager, Nimbus Tours & Travels, India
«So I’m a Swiss Travel System Excellence Expert since yesterday, and when I boarded the train today, it was indeed a slightly different feeling. A ‘Thank you’ to Swiss Travel System AG for this great program.»
Marwen Mkada, Founder and Owner of Zurich Guide Arab, Switzerland
«I am absolutely happy to have updated my knowledge of Swiss public transport with this program. Up-to-date, easy-to-use and well-structured, it consolidates and updates the knowledge of those who already know the Swiss Travel System and provides all the basics for those who are just getting to know it and its features.»
Luci de Lima Strijbis, Swiss Travel Advisor & Co-Founder “Guia Suíça”, Switzerland