Sales Incentive Programme

2020 UK Pilot

The Swiss Travel System AG is launching a worldwide Sales incentive Programme as of 2021. The pilot phase is being conducted with the UK in 2020. An attractive prize awaits the best performers. 

Our goal is to enable, motivate, educate and incentivize our distribution partners in all ST markets to sell Swiss public transport tickets. Furthermore, we want to achieve an annual growth of programme participants and an increase in sales in all participating markets.

Terms & Conditions


  • In a predefined period of time, the number of sold Swiss public transport tickets is counted.
  • All Swiss public transport tickets and passes that are available through AC/WS are counted.
    Also counted:

    • Swiss Travel Passes net
    • STS mountain excursion tickets (as soon as available)
    • Tailormade tickets
  • No reservations and services included.
  • The following two criteria are decisive:
    • Overall sales
    • Sales increase


The pilot phase, or rather the period in which the sales are counted, starts on 01 April 2020 and lasts until 30 September 2020.

What to expect?

The 12 best performers of the pilot phase will be invited to a state-of-the-art Gala Event in an attractive location in London between mid and end of November 2020. The exact date of the Gala Event will be communicated in April 2020.

Sales Ranking

Top by overall sales


Top by sales increase


This ranking will be updated on the 30th of every month as of April 2020.

Gala Event: Information & News

Stay tuned for our monthly update.

Gala Event STS